{"id":28996,"date":"2025-11-13T17:50:01","date_gmt":"2025-11-14T01:50:01","guid":{"rendered":"https:\/\/apparelimpact.org\/?post_type=faq-posts&#038;p=28996"},"modified":"2025-11-13T17:50:02","modified_gmt":"2025-11-14T01:50:02","slug":"is-the-benchmark-primarily-intended-to-support-brand-sourcing-decisions-or-to-drive-performance-improvement-across-the-industry","status":"publish","type":"faq-posts","link":"https:\/\/apparelimpact.org\/questions\/is-the-benchmark-primarily-intended-to-support-brand-sourcing-decisions-or-to-drive-performance-improvement-across-the-industry\/","title":{"rendered":"Is the benchmark primarily intended to support brand sourcing decisions or to drive performance improvement across the industry?"},"content":{"rendered":"\n<p>The benchmark is designed to support both objectives, which are closely linked. It provides a consistent, objective measure of energy and GHG emissions performance that helps brands integrate environmental criteria into sourcing decisions while giving facilities the clarity and confidence to invest in improvements.<\/p>\n\n\n\n<p>Through this dual purpose, brands can prioritize partnerships with higher-performing suppliers, creating a business incentive for continued improvement. At the same time, the benchmark helps high-performing facilities demonstrate leadership and avoid unnecessary pressure for further gains, allowing brands to focus their support on lower-performing sites where the greatest improvement potential exists.<\/p>\n","protected":false},"featured_media":0,"template":"","faq-categories":[132],"class_list":["post-28996","faq-posts","type-faq-posts","status-publish","hentry","faq-categories-carbon-and-energy-benchmark"],"acf":[],"_links":{"self":[{"href":"https:\/\/apparelimpact.org\/wp-json\/wp\/v2\/faq-posts\/28996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apparelimpact.org\/wp-json\/wp\/v2\/faq-posts"}],"about":[{"href":"https:\/\/apparelimpact.org\/wp-json\/wp\/v2\/types\/faq-posts"}],"wp:attachment":[{"href":"https:\/\/apparelimpact.org\/wp-json\/wp\/v2\/media?parent=28996"}],"wp:term":[{"taxonomy":"faq-categories","embeddable":true,"href":"https:\/\/apparelimpact.org\/wp-json\/wp\/v2\/faq-categories?post=28996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}